True That turns 'timeless truths' into wall decor, gift items, greeting cards, holiday and special event items, and channel or specialty-market products. Current True That products artfully pair authentic American photographs (c1840-1950) with messages that celebrate life's fundamentals: the enduring values, relationships and challenges that never change, no matter how much the details do. True That products are sassy or serious, witty or thoughtful, profound or amusing -- but they are always optimistic, and always true. They make you feel good. They promote kinship and hope. Because the look and feel is gallery quality and the price point is low, they give value-conscious consumers products they're proud to display or give.