There are thousands of hard-core fanatics who live and breathe their passions -- and millions of outdoor enthusiasts who covet elite skills and gear but can’t afford the products. Real Avid offers elite-level products they can afford: highly-designed, supremely functional gear, loaded with innovations mined from the hard core of niche markets, dramatically packaged and priced for the enthusiast marketplace. By converting high-end insights into affordable products, Real Avid enhances the experience of doing whatever outdoor enthusiasts love – or need – to do.